University of Southern California

USC Identity Guidelines

Official Typefaces

USC’s official serif typeface is Adobe Caslon Pro. USC’s official sans serif typeface is National. Each of these fonts offers a wide range of weights, allowing for small and digital use without degradation and express the classic, academic and collegiate qualities of the USC brand. Correct and consistent use of these official typefaces helps reinforce the university’s identity.

Please use the links below to purchase licenses of the approved university typefaces:

Adobe Caslon Pro type sample

National type sample

  • Reference links