University of Southern California

USC Identity Guidelines

The Wordmark

Wordmark

The primary wordmark is a unique typographic signature that displays the USC name in a flush-left configuration. It was developed from a modified version of the official university typeface Adobe Caslon Pro. Its flush-left alignment allows for easy pairing with the university seal, shield and monogram. For optimal reproduction, two versions of this combination have been created in one- and two-line configurations. Do not alter or attempt to recreate these elements in any way. Always use approved artwork.

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