University of Southern California

USC Identity Guidelines

The Shield

Shield

The university shield is the primary identifier of the University of Southern California. It should be used in the most primary applications and expressions of the identity, as a stand-alone graphic element or in conjunction with the primary wordmark and/or monogram. The university shield exists as the center of the official USC seal and has been updated to meet today’s standards for print and digital applications. In limited applications in which the shield is used as a stand-alone graphic element, it may be cropped. Do not alter or attempt to recreate these elements in any way. Always use approved artwork.


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