The primary USC logotype consists of the university shield, monogram and primary wordmark in a flush-left configuration. Combined in a precise manner, these elements create a distinct logotype for USC. The primary USC logotype should be used more frequently than the formal and informal logotypes. For optimal reproduction, two versions of this combination have been created for regular- and small-use applications. Do not alter or attempt to recreate these elements in any way. Always use approved artwork.
The primary USC logotype should be used more frequently than the formal and informal logotypes. The small-use version contains the small-use shield. Maximum usage is 6 inches wide. Minimum usage is 1.5 inches wide. The regular-use version (not shown) contains the regular-use shield. No maximum usage restriction. Minimum usage is 6 inches wide.