University of Southern California

USC Identity Guidelines

Informal Logotype

Informal Monogram Wordmark Horizontal

These logotypes combine the monogram and wordmark in a flush-left configuration. These combinations are the most informal expressions of the brand and should be used in applications that don’t require the shield or formal seal such as social media logo fields. Horizontal and vertical versions have been provided for more flexibility in use. Do not alter or attempt to recreate these elements in any way. Always use approved artwork.

USC + University of Southern California = informal logotype
The horizontal informal logotype should not be sized smaller than 0.75 inch wide. No maximum usage restriction. The vertical informal logotype should not be sized smaller than 0.5 inch wide. No maximum usage restriction.

Download informal logotype graphics

  • Reference links