University of Southern California

USC Identity Guidelines

Formal Logotype

Formal Seal Wordmark

The formal USC logotype consists of the university seal, monogram and primary wordmark in a flush-left configuration. Combined in a precise manner, these elements create a distinct logotype that is the most formal expression of the USC identity. Documents, publications or merchandise items displaying the university seal imply official sanction by the university. For optimal reproduction, two versions of this combination have been created for regular- and small-use applications. Do not alter or attempt to recreate these elements in any way. Always use approved artwork.

seal + USC + University of Southern California = formal logotype
Documents, publications or merchandise items displaying the university seal imply official sanction by the university. The regular-use version contains the regular-use seal. No maximum usage restriction. Minimum usage is 6 inches wide. The small-use version contains the small-use seal. Maximum usage is 6 inches wide. Minimum usage is 3.4 inches wide.

Download formal logotype graphics

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