University of Southern California

USC Identity Guidelines

Official Colors

USC’s official colors are Pantone 201C and Pantone 123C. These colors, designated as USC Cardinal and USC Gold, are equal in importance in identifying the university. All printed materials, whether printed on coated or uncoated stock, should match color to the coated Pantone chips. The Pantone Matching System, or PMS, is the definitive international reference for selecting, specifying, matching and controlling ink colors. It is strongly recommended that drawdowns be requested with each print job to ensure that the PMS colors are accurate. The correct and consistent use of USC’s official colors helps reinforce the university’s identity.


Official Color Translations and Web Colors


Colors for On-Screen Materials

Use the alternate versions of USC Cardinal and USC Gold for projects meant to be displayed on a screen rather than printed (including websites, mobile apps, kiosks, and presentations). The color translations for web and screen are shown above, and described further on the colors for screen page.

The following are used as secondary colors for on-screen projects.


  • Reference links