Approved Color Combinations
The examples shown are the approved color combinations for USC logotypes. As a standard, two of the three colors — Pantone 201C, Pantone 123C or black (including their CMYK and RGB equivalents) — should be used. The USC monogram should always appear in the brighter or more dominant of the two colors.
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White background When the logotype appears on a white background, the primary configuration is cardinal monogram with black shield and black word mark.
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Cardinal background When the logotype appears on a cardinal background, it reverses to white and the monogram runs gold.
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Gold background When the logotype appears on a gold background, it can either reverse to white or run black. The monogram should always run cardinal on a gold background.
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Black background When the logotype appears on a black background, it reverses to white and the monogram runs either cardinal or gold.
In limited applications in which printing restrictions do not permit two-color usage, a grayscale or one-color cardinal combination can be used. One-color combinations should never be used on the Web.
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Grayscale USC monogram reproduces at 50% black.
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One-color Exceptions to the one-color rule occur when the only available color is PMS 201C. This exception is permissible in applications such as metal lapel pins, signage, etc., in which only one color or material is available.
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Unapproved two-color combination
