University of Southern California

USC Identity Guidelines

Approved Color Combinations

The examples shown are the approved color combinations for USC logotypes. As a standard, two of the three colors — Pantone 201C, Pantone 123C or black (including their CMYK and RGB equivalents) — should be used. The USC monogram should always appear in the brighter or more dominant of the two colors.



In limited applications in which printing restrictions do not permit two-color usage, a grayscale or one-color cardinal combination can be used. One-color combinations should never be used on the Web.


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