University of Southern California

USC Identity Guidelines

Clear Space

The legibility and distinction of the university logotypes is very important. To ensure the logotype is highly visible, always separate it from its surroundings. The area of isolation, or minimum required clear space, surrounding all logotypes should be half the logotype’s height on all sides as shown below. Do not allow any other graphic elements to penetrate this area of isolation. In addition, the elements of the USC Graphic Identity Program should not be placed over a photograph or patterned background.

diagram showing clear space requirements for USC identity graphics

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