University of Southern California

USC Identity Guidelines

Guidelines for Departments

USC Logo

Departments, centers, institutes and programs must include the primary USC logo in the top right corner of each page with a link back to the USC homepage. See website guidelines.

Website Titles

In general, your unit’s name or title should be the most prominent information on the website’s header. Departmental website titles must use one of the official typefaces for consistency, along with the central university colors and corresponding academic unit logos. If you would like to use Adobe Caslon Pro or National, please read the instructions to use USC typefaces as web fonts. As an alternative, approved typefaces can be placed in images (.png or .svg files) on your webpage.

Academic and Administrative Unit Logotypes

The USC graphic identity restricts the use of icons for academic units or departments. USC identity elements, such as the shield or seal, should not be attached to academic unit logotypes or department name treatments on web or print materials. The USC shield or seal can be used as a supporting element elsewhere on the page.

Academic and administrative sub-units such as departments, centers, institutes and programs have flexibility with the placement of their name or logotype on their websites. Some academic units provide their own guidelines for standard footer/header configurations. Those guidelines are listed here and additional examples will be posted as they are developed.

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