University of Southern California

USC Identity Guidelines

Need Help?

Whether you’re producing a brochure, a Web site, a grant proposal or a banner, incorporating USC’s new graphic identity will result in a strong visual identity for the university as a whole. Should you have questions as you proceed, there are many groups that can help you.


For questions pertaining to the USC academic graphic identity marks, contact USC Communications at

Spirit and Athletic Marks

For questions pertaining to spirit marks, athletic marks and merchandise, contact Trademarks and Licensing Services at or visit for more information.

Ordering Stationery

For questions pertaining to stationery, contact your unit’s senior business officer or USC Business Services at 213 740 2281 or 213 740 2716.

USC Dornsife College of Letters, Arts and Sciences

For questions pertaining to the USC Dornsife Graphic Identity Program, contact the USC Dornsife Office of Communication at or visit for more information on obtaining USC Dornsife logotypes, including those for departments, programs, institutes, centers and offices, as well as electronic letterhead.

Keck Medicine of USC

We are currently revising the Keck Medicine of USC guidelines. If you need to request a logo or have questions about logo use, please contact Health Sciences Public Relations and Marketing at 323 442 2830.

USC Brand Ambassadors

Academic Units
USC Annenberg School for Communication and Journalism
Jeremy Rosenberg

USC School of Architecture
Lee Olvera

USC School of Cinematic Arts
Roberto Gomez

USC Leonard Davis School of Gerontology
Beth Newcomb

USC Gould School of Law
Sandy Shin

USC Marshall School of Business
Evie Lazzarino

Herman Ostrow School of Dentistry of USC
John Hobbs

USC School of Pharmacy
Kukla Vera

USC Sol Price School of Public Policy
Janis Peterson

USC Roski School of Art and Design
Erin Connors

USC Rossier School of Education
Kenae Danley

USC School of Social Work
Brian Goodman

USC School of Dramatic Arts
Delphine Vasko

USC Thornton School of Music
Evan Calbi

USC Viterbi School of Engineering
Michelle Henry

USC Division of Biokinesiology and Physical Therapy
Sara Villagran

USC Chan Division of Occupational Science and Occupational Therapy
Mike McNulty

Central Units
USC University Advancement
Douglas Byers

USC Administrative Operations
Craig Okumura

USC Center for Work and Family Life
Jeff Harris

USC Graduate School
Laura Yoneda

USC Human Resources
Howard Kouo

USC Libraries
Tyson Gaskill

  • Reference links